How to Create a Marketing Essay

Need Advice on Writing a Digital Marketing Campaign Essay? Students who study marketing often have to write essays on different topics concerning marketing research, marketing strategy, and planning, advertising and marketing campaigns. Marketing topics might be tricky, so often students might get stuck at the very beginning. If you have gathered a lot of data on your topic but don’t know how to start a marketing essay, read this easy guide. You should keep in mind that writing an essay on digital marketing is based on the same principles and involves using the same techniques as the general essay writing, although there are some specific tips. How to Write an Essay on Marketing Strategy The first step in writing any marketing essay is to gain a full understanding of the topic. So when writing a marketing strategy essay, the first thing you should do is to make every effort to understand what marketing strategy is, how it differs from a marketing mix, a marketing plan, and business goals. Developing a marketing strategy is based on marketing research, so actually, your task is writing a marketing research essay that involves doing research on market size and growth as well as competitors and customers. When you have done enough research and extensive reading, made a good list of relevant sources, you should make an outline for your essay that will help you organize your research process and limit taking notes to using appropriate sources. Generally, every essay should include an introduction that presents your topic and states your thesis a body where you present your argument and supporting evidence a conclusion that stresses the importance of the thesis and leaves the final impression on the reader When making an outline, you should also state your thesis – the main idea that you will argue in your essay and support with convincing evidence. If you succeed in writing a good detailed outline, it will help you organize ideas in your essay in a clear and logical order to support your argument and, besides, it will save you a lot of time during the revision process. If your outline is detailed enough, it’s unlikely that you will need to rearrange your ideas after you have written your marketing essay. When writing an essay on advertisements and marketing, you should do a research and gather data identifying specific examples that illustrate your marketing topic or case studies that provide successful examples of using some key strategies. When doing research for your essay, you may identify additional topics that should be covered in your marketing essay. So you need to make changes in your original outline. The beginning of your marketing essay is an important step in a complex process of persuading your readers of the main idea of your essay based on evidence. The beginning of your essay on marketing has to engage your audience and establish your authority. To achieve these goals, your beginning should introduce your marketing essay, focus it, and, finally, orient your readers. Introduce the essay In the beginning of your essay on marketing, you should introduce your topic and establish the context that will limit your topic and make a step towards focusing your essay. Focus the essay In the beginning of your essay, you should tell your readers what your central issue is. You need to focus your marketing essay by stating a thesis or by asking a question and suggesting the answer that you will argue in your essay. You can also combine these two approaches. Orient readers You should provide your readers with information and explanations that they need to follow your discussion. You may provide a brief overview of the issues you are going to discuss in your essay. You can use different opening strategies such as specific facts and information, a question, a keynote quotation, a story, an anecdote. But your opening has to be related directly to the focus of your essay. When you finish your whole draft, you should go back to your beginning and check if it provides a clear focus for your marketing essay. Then make changes and clarify your focus as needed. You should also revise and rewrite your draft and then edit it to improve the writing style and eliminate grammar and spelling mistakes. We hope that our useful tips for writing an essay for a digital marketing will help you feel more confident when you are assigned writing an essay. Marketing essay writing is not easy. You have to conduct an in-depth research on your topic and analyze the findings. This work is time-consuming because you have to read a lot and gather necessary data for your argument and only after that, you can start writing a marketing essay. If you are not sure in your analytical and writing skills and feel that you can’t do without professional help, you can order a model marketing essay on your topic at our custom essay writing service. Our qualified business writers can cope with any challenging topic and help you get the grade that you want. You will get a professionally written sample marketing essay that will serve as a useful template for writing your own essays.

Interview with an Aspiring Tech Marketer at Chicago Booth

This interview is the latest in an Accepted blog series featuring  interviews with MBA students, offering readers a behind-the-scenes look at top MBA programs. And now for a chat with a second  year MBA student at Chicago Booth,  Valerie Angelkos Accepted:  Wed like to get to know you! Where are you from? Where and what did you study as an undergrad? Valerie: I am originally from Panama City, Panama, where I was born and raised. I studied Industrial Engineering at a local university in Panama, called Universidad Catà ³lica Santa Marà ­a la Antigua. When I was 20 years old, during my second year of college, I decided to start working and I applied to Procter Gamble and got my first full-time job as a Customer Team Financial Manager Intern for Ecuador and Bolivia and then Central America, for 2.5 years. When I graduated from college, I decided to switch careers into Brand Management, and I worked at L’Óreal managing La Roche-Posay brand for 9 countries in Latin America, for 3.5 years. I am married to an incredible Entrepreneur, Jorge, and have a two-year old daughter named Emma. Accepted:  If you could meet any famous person past or present who would it be and why? Valerie: Steve Jobs. Steve Jobs built one of the most important brands in the world from scratch. His outstanding story of failures and successes, his drive to build the most user-centric technology product in the world, and his ability to inspire and motivate individuals into thinking big, going beyond what is expected from you, innovate, and always be exceptional these are values and principles that I believe in and that I think are vital to become a leader in any field and function. As an aspiring marketer in technology, he is a role model for anyone who wants to build a world-class product and become a world-class leader. Accepted: Where are you currently in b-school? What year? Valerie: I am a second-year at The University of Chicago, Booth School of Business. Accepted: Why did you choose Booth? What is your favorite thing about the program? Valerie: I applied to business school interested in transitioning into Technology. As soon as I visited Booth for the first time, I fell in love with the program and the people. Booth offered the best combination of a flexible curriculum that is tailored to my needs and interests, a pay-it-forward culture that is present everywhere, and a heavy quant focus for areas outside of Finance, such as Strategy, Marketing, and Entrepreneurship, which were ideal to complement my previous job experience and to build for my future career interests. Booth opened the door for an industry that I was passionate about, but due to my geographical location, I hadn’t had much opportunity to explore. Booth’s network was vital in my goal of getting a job as a Product Marketer in Google after graduation. Finally, and most important, I came to Booth together with my husband and my 2-year old daughter. Booth has   incredible support for partners, and even more outstanding support for mothers through Mothers at Booth, a student-led group. The combination of all of this plus amazing classmates and friends, made it my top choice and my dream school as soon as I truly got to know it. Accepted: Looking back at the application process, what would you say was your greatest challenge? How would you advise other applicants who may be experiencing similar challenges? Valerie: Personally, my greatest challenge was not understanding the business school process and expectations from the very beginning. While I believed business school was the next step in my career, it is not that common for people from my country to go to business school in the United States for a variety of reasons, including the lack of financial support and the risk aversion of a huge debt. I did not network enough to truly pave my way into the programs I was interested in. Even though I applied without networking, and I did manage to get in through focusing on essays and GMAT, this is a fairly uncommon scenario for most people I know. Now that I’m on the other side of the table and have had the experience to guide many perspectives and incoming students, I realize that it is vital to network and talk to as many people as you can that are currently attending or have attended the business schools you are interested in. The only way of understanding the real differences amo ng schools, and the fit you have with a business school, is through these people. Fit is the most important thing to evaluate when deciding to attend any business school, and it can define the difference between the best two years of your life or simply another checkpoint in your professional career. Accepted: Lastly, how did you prepare for the GMAT? What are your top three tips for GMAT success? Valerie:  I prepared for the GMAT by creating a 4-month plan where I covered different topics each week, and worked on practicing 1-2 hours a day, either before or after work. My workload was incredibly huge during that time, and I traveled constantly, so I decided to do a bit each day. I also did the GMAT twice: I used the first time as a practice exam with real time pressure to feel more comfortable during the second time. 1. Take a practice exam to figure out where you’re at, and what areas you need to focus on. It is hard to balance time between work and studying for the GMAT, especially if you are not used to standardized tests. I found it really helpful to focus on specific areas and spend my time practicing these, instead of just going through the whole material. I also researched the percentage of questions for each topic covered and allocated my time to these areas based on that. For example, if youll only get one question of Permutation and Combinations, it doesn’t really make sense to focus weeks on the topic. It is all about strategy and managing time effectively. 2. Don’t be afraid of studying by yourself. Many people enroll in classes, but if you are disciplined and can structure a study plan without having to attend a class, go for it! If you are a consultant, or work in a job where you travel often, classes will be impossible and you will probably lose momentum. Cut two-three hours from Facebooking and Netflix and repurpose them into the GMAT. 3. Go beyond the books. I used the Official GMAT Guides and Manhattan GMAT Prep books to study. When I finished these, however, I kept practicing with question banks from BeattheGMAT.com. This was the best resource I had, and I keep recommending this website to everyone I know. You can connect with Valerie on Linkedin, Twitter (@valangelkos)  and Instagram (@valerieangelkos). Thank you Valerie for sharing your story with us we wish you continued success! For one-on-one guidance with  your b-school application, check out  our  MBA Application Packages. Do you want to be featured in Accepted’s blog? If you want to share your med school journey with the world (or at least with our readers), email us at bloggers@accepted.com. hbspt.cta.load(58291, '89580a2d-0c5b-425c-bf95-80e39a346328', {}); For 25 years, Accepted has helped business school applicants gain acceptance to top programs. Our outstanding team of MBA admissions consultants features former business school admissions directors and professional writers who have guided our clients to admission at top MBA, EMBA, and other graduate business programs worldwide including Harvard, Stanford, Wharton, Booth, INSEAD, London Business School, and many more.  Want an MBA admissions expert  to help you get Accepted? Click here to get in touch! Related Resources: †¢Ã‚  Chicago Booth 2016-17 MBA Essay Tips Deadlines †¢Ã‚  With the â€Å"Chicago Approach,† Who Gets into Booth? †¢Ã‚  How Does Your GMAT Score Fit into the Holistic MBA Application Puzzle?